Book Reviews -- again

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Book Reviews -- again

Postby Baker » 14 Nov 2013, 07:06

So, buzzfeed has hired a chap to be in charge of their new project of doing book reviews.

BuzzFeed will do book reviews, Fitzgerald said, but he hasn’t figured out yet what form they’ll take. It won’t do negative reviews: “Why waste breath talking smack about something?” he said. “You see it in so many old media-type places, the scathing takedown rip.” Fitzgerald said people in the online books community “understand that about books, that it is something that people have worked incredibly hard on, and they respect that. The overwhelming online books community is a positive place.”


Yes, only positive reviews. :no: Or, as the kids on the intertoobz say, Bambi Reviews (If you can't say anything nice, don't say anything--from the Disney movie about Bambi).

I like Gawker's take on this:

Before coming to BuzzFeed, Fitzgerald worked for the respected and influential McSweeney's publishing company, founded by the popular and widely beloved author Dave Eggers. His job there was not as an editor, but as something else very important and central to the publishing business: director of publicity.

Publicity is a job where you try to help people become interested in books and feel positively toward them, so that they buy books and the books' authors feel successful and everyone enjoys things very much. In some sense, it could be argued that the publicist is the best friend that books have. Now BuzzFeed will also be a good friend to books. This is very nice news.

Yep. If it's only positive, it's PR not a review.
Those who can make you believe absurdities can make you commit atrocities ~ Voltaire
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